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The FA’s plans to capitalise on the Olympic legacy for women’s football

After the exploits of  Team GB’s women’s football team caught the popular imagination this summer, the FA are keen to capitalise.

As the Women’s Super League resumes and enters the final stretch of the season, key figures are urging fans to continue their support for women’s football and get behind their new #BeInspired campaign.

The FA’s new research indicates that over two-thirds of people would consider going to watch a live women’s game – which may not seem that impressive, but it’s up 15 per cent since the Olympics.

Additionally, 43 per cent of people are more likely to participate in the sport now.

And nearly everyone – 95 per cent of those surveyed – agrees that female footballers are positive role models for girls. of Team GB

One of the FA’s key strands of promoting the WSL has been their emphasis on digital media – in particular, Twitter. Steph Houghton, the star of the London 2012 Games, has been one of the WSL’s digital ambassadors, and her high profile has been something she’s really enjoyed.

“We just want to try and get it [the WSL] out there,” she says. “We want to reach out to as many people as possible. There’s been so much media attention, we want to build on that and make sure we get as many people through the gates on a Sunday to the FA WSL games.”

Houghton found herself at the centre of that media attention with the goals she scored during the group games in the Olympics. “To find ourselves on the front of every paper was massive for us – it was brilliant to know that the media were behind us.”

Kelly Simmons, the FA’s head of the national game, adds,  “We want to make sure that we build on the Olympic momentum to secure ongoing passion and interest in women’s sport – from the grassroots upwards.

“We want to encourage everyone to be inspired by the Olympics and keep supporting women’s football and our wonderful role models that play the game.”

Find out more about the WSL and the teams.


About Carrie

Journalist. Sports fan. Doting auntie. Musical theatre lover. Warcraft geek. World's foremost expert on all things Steven Howard. What would CM Punk do?

2 comments on “The FA’s plans to capitalise on the Olympic legacy for women’s football

  1. zouarvehat
    September 5, 2012

    Correct – woman’s football is a chance for football as a whole to rediscover its true values and distance itself from those endorsed by the fatuously prancing millionaires of the Premier League

  2. Pingback: The Olympic effect: women’s sport on television « Bea

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This entry was posted on August 31, 2012 by in Bea Sporty and tagged , , , , .
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